The #1 Way to Grow Your Audience in 2026 | 149

The article discusses how most creators try to grow their audience by posting more content, but the biggest creators and thought leaders grow in a different way, with most of their growth happening behind the scenes. This is according to an interview with Domonkos 'Doma' Eross, founder of Flowin.

This approach to growth matters for social commerce because it highlights the importance of strategy and effort beyond just creating and posting content. By focusing on behind-the-scenes work, creators can build a stronger foundation for their audience and ultimately drive more sales and revenue through social commerce platforms.