The 11.11 arms race: How eCommerce platforms are vying for SG shoppers

In Singapore, eCommerce platforms are competing for shoppers' attention on the 11.11 shopping festival, with various promotions and discounts being offered. The competition is fierce, with multiple platforms vying for market share and customer loyalty.

This competition matters for social commerce as it drives innovation and adoption of new technologies, such as livestream shopping and social checkout. As platforms compete, they are forced to improve their services and offer better experiences to customers, which in turn drives the growth of social commerce.