11-11 Shopping Day: The price war on e-commerce platforms

On 11-11 Shopping Day, a significant price war has erupted among e-commerce platforms in Vietnam, with various retailers and online marketplaces offering substantial discounts and promotions to attract customers. This shopping event, also known as Singles' Day, has become a major phenomenon in the country, with many consumers eagerly anticipating the discounts and deals that come with it.

The price war on e-commerce platforms during 11-11 Shopping Day has significant implications for social commerce in Vietnam, as it highlights the growing importance of online shopping and the need for retailers to adapt to changing consumer behaviors. The event also underscores the role of social media and influencer marketing in driving sales and promoting products, as many retailers partner with popular influencers and social media platforms to reach their target audiences.