15-25% of brand marketing budgets moving towards creator economy: IIGC

According to a report by the IIGC, 15-25% of brand marketing budgets are shifting towards the creator economy, indicating a significant investment in influencer marketing and creator-led content. This trend is expected to continue, with brands recognizing the value of partnering with creators to reach their target audiences.

The growth of the creator economy has major implications for social commerce, as brands increasingly look to influencers and content creators to promote their products and services. This shift in marketing budgets reflects the importance of social media and creator-led content in driving sales and revenue, and is likely to lead to new opportunities for creators and brands to collaborate and innovate in the social commerce space.