26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over.

The 2026 midterm elections in the US are being influenced by social media creators, with 26% of Americans saying that influencers have swayed their vote. Political campaigns are taking notice and racing to win over these influencers, with some even partnering with popular creators like YouTuber Jake Paul, who joined President Trump for an Ohio rally.

This phenomenon highlights the growing importance of social media in shaping public opinion and influencing consumer behavior, including voting decisions. As social commerce continues to evolve, the role of influencers in shaping political discourse and consumer behavior will likely become even more significant, making it essential for political campaigns and brands to understand and leverage the power of social media influencers.