42% of Advertisers to Increase Budgets: How Influencer Advertising Will Change in 2027

A recent survey indicates that 42% of advertisers plan to increase their budgets for influencer marketing in 2027, while 49% will maintain their current spending. This shift towards more systematic influencer advertising will require businesses to consider multiple platforms, niche authors, legal requirements, and campaign effectiveness. Companies such as Kitfort, Sokolov, and Frambini are already utilizing influencer marketing, including giveaways and other promotional activities.

The growth of influencer marketing in 2027 will have significant implications for social commerce, as businesses will need to adapt to a more comprehensive approach to influencer advertising. With 63% of advertisers already using influencer marketing in 2026, and this number expected to grow to 64% in 2027, it is clear that influencer marketing will play an increasingly important role in the social commerce landscape. As a result, businesses will need to prioritize campaign effectiveness, legal compliance, and niche author partnerships to remain competitive.