7-Eleven made a micro-K-drama to promote its new noms

7-Eleven has created a micro K-drama to promote its new food lineup, with 60-second episodes set to premiere on the company's TikTok and Instagram channels starting November 2. The drama, titled 'A Convenient Love', follows two classmates whose lives intersect at a local 7-Eleven store.

This move matters for social commerce as it showcases the creative ways brands are using social media platforms to engage with their audience and promote their products. By leveraging the popularity of K-dramas and the reach of TikTok and Instagram, 7-Eleven is able to connect with its target market in a unique and memorable way.