75% trust AI shopping recommendations, 3 in 5 plan to spend over ₹10,000

A recent survey has found that 75% of respondents trust AI shopping recommendations, with 3 in 5 planning to spend over ₹10,000. This indicates a growing trend of reliance on artificial intelligence in making purchasing decisions, particularly among Indian consumers.

The trust in AI shopping recommendations is significant for social commerce as it highlights the potential for personalized marketing and targeted advertising. As consumers become more comfortable with AI-driven suggestions, businesses can leverage this trend to increase sales and improve customer engagement, ultimately driving growth in the social commerce sector.