75% trust AI shopping recommendations, 3 in 5 plan to spend over ₹10,000

A recent survey has found that 75% of respondents trust AI shopping recommendations, with 3 in 5 planning to spend over ₹10,000. This suggests a growing trend towards AI-driven shopping in India, where consumers are becoming increasingly comfortable with relying on artificial intelligence to inform their purchasing decisions.

This trend matters for social commerce as it indicates a shift towards more personalized and technologically-driven shopping experiences. As consumers become more comfortable with AI-driven recommendations, social commerce platforms can leverage this trend to create more targeted and effective advertising campaigns, ultimately driving sales and revenue. The trust in AI recommendations also highlights the potential for social commerce platforms to integrate AI-powered features, enhancing the overall shopping experience for users.