8 hours of TikTok a day? UAE youth share how scrolling affects their focus and productivity

A recent report from the UAE reveals that the country's youth are spending an average of 8 hours a day scrolling through TikTok, which is affecting their focus and productivity. The report highlights the impact of excessive social media usage on the mental and physical health of young people in the UAE.

This trend is significant for social commerce as it indicates a shift in consumer behavior, with younger generations spending more time on social media platforms like TikTok. As a result, businesses and marketers in the UAE may need to adapt their strategies to reach their target audience effectively, potentially leveraging influencer marketing, shoppable videos, or other social commerce features to capture the attention of young consumers.