80% of the ad industry’s talent payments pass through Extreme Reach’s digital doors. Now it wants to handle logistics for creators and brands.

Extreme Reach, a company that handles talent payments for the ad industry, is expanding its services to include logistics for creators and brands. The company already processes 80% of the ad industry's talent payments through its digital platform.

This expansion into logistics is significant for social commerce as it could streamline the process of creating and distributing content for brands and creators, making it easier for them to collaborate and reach their audiences. This move could also open up new opportunities for influencer marketing and sponsored content.