Over 90% Of Brands Now Run Always-On Creator Programs, Study Finds

A recent study found that over 90% of brands now run always-on creator programs, indicating a significant shift in the way companies approach influencer marketing and social commerce. This trend suggests that brands are moving away from one-off collaborations and towards more long-term partnerships with creators.

The rise of always-on creator programs matters for social commerce because it allows brands to build more meaningful relationships with their audiences and create more consistent messaging across different marketing channels. By partnering with creators on an ongoing basis, brands can also gain valuable insights into their target demographics and develop more effective marketing strategies.