96 Million Pakistanis Use YouTube, 100 Million TikTok: PTA

According to the Pakistan Telecommunication Authority (PTA), a significant portion of the Pakistani population is actively using YouTube and TikTok, with 96 million users on YouTube and 100 million on TikTok. This massive user base presents a substantial opportunity for social commerce and online content creation in the country.

The large number of users on these platforms matters for social commerce as it indicates a potential market for influencer marketing, affiliate commerce, and shoppable links. Brands and creators can leverage these platforms to reach a vast audience, promoting products and services, and ultimately driving sales. This trend is likely to continue, with the user base expected to grow further, presenting more opportunities for social commerce in Pakistan.