AI Content Can Be Monetised If Driven By 'Creative Vision': YouTube India Head To NDTV | Exclusive

IndiaCreator EconomyA Iin Social CommerceCreator MonetizationShoppable VideoNDTV Profit · September 29, 2026 at 3:35 PM

The head of YouTube India stated in an exclusive interview with NDTV that AI content can be monetized if driven by a 'creative vision'. This suggests that YouTube India is exploring ways to leverage AI-generated content to create new revenue streams for creators. The statement highlights the potential of AI in enhancing the creative capabilities of content creators and opening up new avenues for monetization.

This development is significant for social commerce as it indicates a shift towards more sophisticated content creation and monetization strategies. With the increasing use of AI in content creation, social media platforms like YouTube will need to adapt and provide tools and features that support creators in monetizing their AI-generated content. This could lead to new opportunities for creators to earn revenue and for brands to leverage AI-generated content in their marketing efforts.

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