AI replaces actors in China's micro-dramas

In China, the micro-drama industry has exploded in popularity, with 800 million people following these short, dense dramas. The industry's profitability is increasing, particularly with the use of artificial intelligence to replace actors. Tree Star Entertainment, a company based in Beijing, is one of the 20,000 registered entertainment companies in the city.

The use of AI in micro-dramas matters for social commerce because it highlights the growing trend of using technology to create and distribute content on social media platforms like Douyin, China's version of TikTok. This shift has the potential to change the way people consume entertainment and advertising, making it more accessible and affordable for creators and brands to reach their target audiences.