| AI shopping is reshaping apparel: Is product data the new storefront?

According to an article by Fibre2Fashion, AI shopping is changing the way people buy apparel, with product data potentially becoming the new storefront. This shift is likely to impact various stakeholders in the fashion industry, from manufacturers to consumers.

The rise of AI shopping in the apparel industry matters for social commerce because it enables more personalized and efficient shopping experiences. As AI technology continues to improve, it may lead to increased adoption of social commerce platforms and features, such as shoppable videos and livestream shopping, which could further transform the way people discover and purchase clothing and other products.