AI Takes Over Marketing Tasks, from Finding Influencers to Negotiation

Featuring will introduce an AI agent that automates marketing tasks, including budget planning, influencer search and selection, casting, negotiation, and contract management, at the 'FUTURING 26' social marketing conference on October 28. The event will feature leaders from HSAD, Kakao, and Meta, who will share examples of AI and data, influencer commerce, and creator economics.

The introduction of this AI agent has significant implications for social commerce, as it aims to automate all marketing tasks, making it easier for brands to manage their marketing efforts. This could lead to increased efficiency and effectiveness in influencer marketing and creator economics, which are crucial aspects of social commerce.