Almost R$ 50 million in coupons and fast delivery: how Shopee's 11.11 and Black Friday will be

Shopee is launching its largest shopping season in Brazil, featuring the 7th edition of 11.11 and Black Friday, with almost R$ 50 million in coupons and fast delivery. The 11.11 edition will have R$ 25 million in discount coupons, while Black Friday will offer R$ 23 million.

This move is significant for social commerce as it highlights the growing importance of e-commerce events and promotions in driving sales and customer engagement. Shopee's strategy to offer substantial discounts and fast delivery is likely to attract a large number of customers, boosting its sales and market share in Brazil's e-commerce market.