Always on, burning out: the mental health crisis in the creator economy

A mental health crisis is emerging in the creator economy, with many creators experiencing burnout due to the constant pressure to produce content and maintain their online presence. This issue is being reported in Canada, where the creator economy has been growing rapidly in recent years. Creators are feeling overwhelmed by the demands of their online personas and the need to constantly engage with their audiences.

This crisis has significant implications for social commerce, as creators play a crucial role in promoting products and services to their followers. If creators are burning out, it can impact their ability to effectively promote products, leading to a decline in sales and revenue for brands. Furthermore, the mental health of creators can also impact the overall quality of content on social media platforms, which can have a ripple effect on the entire social commerce ecosystem.