Amazon, Flipkart face creator retention test as established influencers seek guaranteed fees over commissions

Amazon and Flipkart are facing a creator retention test in India as established influencers are seeking guaranteed fees over commissions for promoting products on their platforms. This shift in preference is likely due to the unpredictability of commission-based earnings, which can fluctuate greatly depending on sales performance. As a result, influencers are pushing for more stable and secure payment structures.

This development matters for social commerce as it highlights the evolving expectations and needs of influencers, who are increasingly seeking more predictable and stable income streams. If Amazon and Flipkart are unable to adapt to these changing demands, they risk losing top talent to competing platforms that offer more attractive compensation models. This could have significant implications for the social commerce landscape in India, where influencer marketing plays a crucial role in driving sales and product discovery.