Amazon, Flipkart face creator retention test as established influencers seek guaranteed fees over commissions

Amazon and Flipkart are facing a challenge in retaining established influencers on their platforms, as these creators are seeking guaranteed fees over commissions. This shift in preference is significant for the social commerce ecosystem, particularly in the context of influencer marketing and creator economy.

The reason this matters for social commerce is that it highlights the evolving expectations and needs of influencers, who are now looking for more stability and predictability in their earnings. As social commerce platforms compete for creator talent, they will need to adapt their compensation models to meet these changing demands, potentially leading to a shift towards more guaranteed fee structures.