Amazon's Main Strategy to Increase Sales on Black Friday

Amazon has launched a 30-day campaign for Black Friday, offering discounts of up to 80% and millions of reals in coupons to boost sales. The campaign is part of Amazon's main strategy to increase sales during the Black Friday period.

This campaign matters for social commerce as it highlights the importance of discounts and coupons in driving sales during major shopping events like Black Friday. Amazon's strategy may also encourage other retailers to adopt similar tactics, potentially changing the way social commerce platforms approach major shopping holidays.