Another iconic British retailer joins TikTok Shop - following in M&S' footsteps

Another iconic British retailer has joined TikTok Shop, following in the footsteps of M&S. This move is significant as it marks a shift in the retailer's strategy to leverage social commerce and reach a younger demographic.

The move to join TikTok Shop is expected to have a significant impact on the retailer's sales and brand awareness. By leveraging TikTok's vast user base and features such as livestream shopping and shoppable videos, the retailer aims to increase its online presence and appeal to a new generation of customers.