AP cabinet clears new social media policy to rope in content creators to publicise govt schemes

The Andhra Pradesh cabinet has cleared a new social media policy aimed at roping in content creators to publicize government schemes. This move is expected to leverage the influence of social media creators to promote various government initiatives and programs.

This development matters for social commerce as it highlights the growing importance of influencer marketing and creator-led commerce in promoting products and services, including government schemes. By partnering with content creators, the government can increase awareness and reach a wider audience, particularly among younger demographics.