Apparel Group Launches AIVI AI Shopping App Across GCC

The Apparel Group has launched its AIVI AI shopping app across the GCC region. This move is expected to revolutionize the shopping experience for consumers in the region, providing them with a personalized and interactive way to discover and purchase products.

The launch of AIVI is significant for social commerce as it leverages AI technology to enhance the shopping experience, making it more engaging and convenient for customers. This development is likely to influence the future of retail in the region, with other companies potentially following suit and investing in similar technologies to stay competitive.