Apple Music now plays full songs inside TikTok

Apple Music has integrated its service with TikTok, allowing users to play full songs within the app. This move is expected to enhance the user experience on TikTok, which has become a significant platform for music discovery. The integration is a result of a partnership between Apple and TikTok, aiming to provide users with a more immersive experience.

This development matters for social commerce as it opens up new opportunities for creators and brands to leverage music in their marketing strategies. With full songs now available on TikTok, creators can produce more engaging content, and brands can use music to connect with their target audience more effectively. This integration also highlights the growing importance of social media platforms in the music industry and their role in shaping consumer behavior.