Дошутился до бойкота: Китай убрал Мбаппе с телеэкранов после мема о диктаторе

Central Chinese television (CCTV) has suspended broadcasts of Spanish La Liga matches featuring French footballer Kylian Mbappé, who plays for Real Madrid. The decision comes after Mbappé was involved in a scandal surrounding a joke that was deemed offensive in China. The restrictions on Mbappé's games were reported by Chinese media outlets, including Pengpai.

The incident highlights the impact of social media on international commerce and the importance of cultural sensitivity in global business. Mbappé's joke, which was shared on social media, sparked outrage in China, leading to a boycott of his games. This incident demonstrates how social media can influence consumer behavior and impact businesses, making it essential for companies to consider the potential consequences of their actions on social media.