Attack on YouTube: Instagram starts 90-minute videos

Instagram has introduced a new feature allowing creators to post horizontal videos up to 90 minutes long, which can be referred to via Reel and played on the Explore Page, with plans to expand to TV devices in the future. This move is seen as a challenge to YouTube's dominance in the video-sharing space.

The introduction of longer videos on Instagram has significant implications for social commerce, as it opens up new opportunities for creators to produce more in-depth content, such as micro-dramas, and potentially monetize their videos through ads or sponsorships. However, the monetization aspect still leaves questions open, and it remains to be seen how this feature will impact the platform's e-commerce capabilities.