Attention All Humans: AI Is Like a Spy

A recent article from Psychology Today highlights how social media platforms utilize AI to trigger our reward system, scan our behavior, and hold our attention hostage by giving us more of the same content. This phenomenon is likened to having a spy, constantly monitoring and adapting to our online activities. The article reminisces about the early days of the internet, where loading a website would take minutes, and contrasts it with the current state of instant gratification.

The implications of this AI-driven approach to social media are significant for social commerce, as it raises questions about the manipulation of consumer behavior and the potential for exploitation. As social media platforms continue to evolve and incorporate more advanced AI technologies, it is essential to consider the impact on consumer autonomy and the potential consequences for the social commerce ecosystem. The article serves as a reminder of the need for transparency and accountability in the use of AI in social media and social commerce.