Australia’s Parade Media sets up studio division targeting creator economy

Parade Media, a Sydney-based unscripted production company, has launched a new division called Parade Studios, which aims to connect the creator economy with television, streaming, and global distribution. This move is expected to enable creators to produce content for various platforms, expanding their reach and audience.

The launch of Parade Studios matters for social commerce as it signifies a growing recognition of the importance of the creator economy in the media and entertainment industry. By providing a platform for creators to produce high-quality content, Parade Studios can help facilitate the growth of social commerce, including influencer marketing, affiliate marketing, and shoppable video content.