Australians to spend more this BFCM as AI shopping grows

Australians are expected to increase their spending during the upcoming Black Friday and Cyber Monday (BFCM) sales event, driven in part by the growing use of artificial intelligence (AI) in shopping. According to recent reports, AI-powered shopping tools are becoming increasingly popular among consumers, making it easier for them to find and purchase products online.

The growth of AI-powered shopping in Australia has significant implications for social commerce, as it enables more personalized and streamlined shopping experiences for consumers. As a result, businesses and marketers are likely to focus on leveraging AI-driven social commerce strategies to reach and engage with their target audiences, driving sales and revenue during the BFCM period and beyond.