Being chronically online is part of the job description for this top influencer marketer

Sophia Sesto, the VP of Culture at Poppi, has a job that requires her to be constantly online, scouring social media platforms like TikTok to find creators who can help keep the prebiotic soda brand relevant. This involves scrolling through TikTok and identifying potential partners who can promote Poppi's products to their followers.

Sesto's role highlights the importance of social media in modern marketing, particularly for brands looking to tap into the influencer economy. By leveraging creators and their online presence, brands like Poppi can increase their reach and engagement, ultimately driving sales and revenue. This approach is a key aspect of social commerce, which emphasizes the role of social media in facilitating online transactions and connections between brands, creators, and consumers.