Beyond brand deals: creators find a new revenue stream in paid advice

Content creators in India are finding new revenue streams beyond brand deals by offering paid advice to their followers. Sakshi Tyagi, co-founder of Paragon Labs, is one such creator who has over 40,000 followers and offers personalized expertise in areas like career advice, marketing, and communication coaching.

This emerging trend of paid consultations matters for social commerce as it allows creators to have greater control over their earnings and provides an additional income stream. It also highlights the growing importance of creators as trusted advisors and experts in their fields, which can lead to new opportunities for social commerce and influencer marketing.