Beyond the follower count: Kusha Kapila and Arun Srinivas discuss Instagram’s next creator era

Kusha Kapila and Arun Srinivas discussed Instagram’s next creator era, focusing on the shift beyond follower count and the importance of content quality. This conversation highlights the evolving landscape of social media and its impact on creators and their audiences.

The discussion between Kapila and Srinivas matters for social commerce as it emphasizes the need for creators to produce high-quality content that resonates with their audience, rather than solely focusing on increasing their follower count. This shift can lead to more effective influencer marketing and a stronger connection between creators, their audience, and the brands they promote.