bibigo appoints PurpleGlo for GCC marketing - Campaign Middle East

Korean food brand bibigo has appointed PurpleGlo to lead its experiential and shopper marketing across the GCC, covering strategy, creative, social, influencers, and activations. The appointment follows a competitive pitch and will be handled by the Dubai-based agency.

This appointment matters for social commerce as it highlights the growing importance of experiential and shopper marketing in the region, particularly for food brands looking to connect with consumers through social media and influencer partnerships. The partnership between bibigo and PurpleGlo is expected to drive engagement and sales for the brand in the GCC market.