Biggest Influencers Cost Indian Brands 3 Times as Much per View: Study by Veridian Code

A study by Veridian Code found that the biggest influencers in India cost brands three times as much per view as other influencers. This suggests that Indian brands are willing to pay a premium to partner with popular influencers, who can help them reach a large audience. The study highlights the importance of influencer marketing in India, where social media platforms have a huge user base.

The study's findings have significant implications for social commerce in India, as brands need to carefully consider their influencer marketing strategies to maximize their return on investment. With the rise of social media platforms, influencer marketing has become a crucial channel for brands to reach their target audience, and understanding the costs and benefits of partnering with different types of influencers is essential for success. As social commerce continues to grow in India, the study's findings will help brands make informed decisions about their marketing budgets.