Black Friday 2026 Accelerates Use of AI in Search for Discounts

Black Friday 2026 is expected to generate R$ 13.3 billion in Brazilian e-commerce between November 26 and 29, a 20.7% increase compared to the same period in 2025. The projection is from Neotrust, a market intelligence solution from Confi, which also estimates the sale of 69.4 million products during the period.

This growth in e-commerce sales during Black Friday 2026 is significant for social commerce as it indicates an increased use of AI in search for discounts, highlighting the importance of personalized recommendations and AI-driven product matching in the e-commerce landscape. The rise of online shopping during this period also presents opportunities for social media platforms and influencers to promote products and services, driving social commerce forward.