BondIt Media Capital has big plans beyond the small screen

US film finance company BondIt Media Capital has backed several TV dramas, including Vanished and Embassy on MGM+, and is now looking to expand its activities in the small screen, as well as explore opportunities in music, sports, and the creator economy.

This expansion into new areas is significant for social commerce as it indicates a growing recognition of the importance of diverse content and platforms in reaching audiences and driving engagement, which could lead to new opportunities for creators, brands, and merchants to connect with consumers.