Brands need to shift to ‘Bharat-first’ strategy as digital usage grows

Brands in India are being advised to adopt a 'Bharat-first' strategy to effectively connect with rural customers, as digital channels and influencer marketing are increasingly shaping the shopping behaviors of younger rural populations. This approach requires moving beyond treating rural India as an extension of national advertising campaigns.

The shift to a 'Bharat-first' strategy matters for social commerce as it acknowledges the growing importance of digital engagement and influencer marketing in rural India. By embracing this approach, brands can better understand and cater to the unique needs and preferences of rural customers, ultimately driving business growth and expansion in this critical market.