Broker’s call: Nykaa (Buy)

Nykaa, an e-commerce company, has strengthened its market position in India's evolving beauty ecosystem through its Nykaaland 4.0 event, which attracted over 30,000 attendees and showcased its broad beauty brands and creator-led discovery.

This development is significant for social commerce as it highlights the growing importance of creator-led discovery and community engagement in the beauty and fashion industries, with Nykaa's market position and growth implications making it an attractive target for investors, with a target price of ₹400.