BTS Effect: K-pop item sales on Shopee soar up to 230% in Brazil

In Brazil, the popularity of K-pop group BTS has led to a significant surge in sales of K-pop items on e-commerce platform Shopee. According to reports, sales of BTS-related products, including lightsticks, increased by up to 230% from April to October, following the group's shows in São Paulo.

The phenomenon highlights the impact of social commerce and fandom-driven purchasing on online sales. The surge in K-pop item sales on Shopee demonstrates how entertainment and social media can influence consumer behavior, driving sales and growth in the e-commerce sector.