"Build Communities, Not Followers" – YouTube India MD Gunjan Soni's formula for Creators

YouTube India MD Gunjan Soni has emphasized the importance of building communities rather than just accumulating followers for creators. This approach is seen as a key strategy for long-term success and monetization on the platform. By focusing on community building, creators can foster deeper connections with their audience and create more engaging content.

This shift in focus matters for social commerce as it highlights the value of authentic relationships and loyalty in driving sales and revenue. By prioritizing community building, creators can leverage their influence to promote products and services, and brands can partner with them to reach their targeted audiences. This approach also underscores the importance of social platforms in facilitating connections between creators, consumers, and brands.