'Build Communities, Not Followers' – YouTube India MD Gunjan Soni's formula for Creators

YouTube India MD Gunjan Soni has emphasized the importance of building communities rather than just accumulating followers for creators on the platform. This approach is seen as a key strategy for long-term success and engagement in the Indian market.

This matters for social commerce as it highlights the shift towards more meaningful and interactive relationships between creators and their audiences, potentially leading to increased brand loyalty and conversion rates. By focusing on community-building, creators can establish a loyal fan base that is more likely to engage with their content and make purchases.