'Build Communities, Not Followers' – YouTube India MD Gunjan Soni's formula for Creators

YouTube India MD Gunjan Soni emphasized the importance of building communities rather than just accumulating followers for creators. This approach is seen as a key formula for success in the Indian market, where creators can leverage their community engagement to drive their content and business forward.

This strategy matters for social commerce as it underscores the value of authentic interactions and loyal supporter bases for influencers and content creators. By focusing on community building, creators can foster deeper connections with their audience, leading to more effective brand partnerships, increased engagement, and ultimately, higher conversion rates for social commerce activities.