Bunnings launches AI shopping assistant Buddy in NZ

Bunnings, a home improvement retailer, has launched an AI shopping assistant called Buddy in New Zealand. The assistant is designed to help customers with their shopping needs, providing them with personalized recommendations and support. This launch marks a significant step for Bunnings in leveraging AI technology to enhance the customer experience.

The introduction of Buddy has important implications for social commerce in the region, as it demonstrates the growing trend of retailers adopting AI-powered solutions to drive sales and customer engagement. By providing a personalized shopping experience, Bunnings aims to increase customer loyalty and drive business growth, highlighting the potential of AI in social commerce to transform the retail landscape.