Buyers and sellers are struggling as e-commerce platform fees increase.

Buyers and sellers on e-commerce platforms in Vietnam are facing difficulties due to increasing platform fees. The hike in fees has affected the profitability of sellers, making it challenging for them to maintain their businesses. As a result, buyers are also feeling the pinch as prices of products may increase to compensate for the higher fees.

The increase in e-commerce platform fees has significant implications for social commerce in Vietnam. It may lead to a decrease in seller participation and a reduction in product offerings, ultimately affecting the overall shopping experience for buyers. This development highlights the need for e-commerce platforms to balance their revenue goals with the needs of their sellers and buyers to ensure a sustainable and thriving social commerce ecosystem.