C-drama star Zhang Linghe fronts Taobao 11.11 campaign

Chinese drama star Zhang Linghe has been chosen to front the Taobao 11.11 campaign, a major shopping event in China. As a popular C-drama star, Zhang Linghe's involvement is expected to draw significant attention to the campaign, which is one of the largest online shopping festivals in the world.

This partnership matters for social commerce because it highlights the growing importance of influencer marketing in China's e-commerce landscape. By leveraging Zhang Linghe's massive following, Taobao aims to reach a wider audience and drive sales during the 11.11 shopping festival. This strategy is likely to pay off, given the significant influence that celebrities and influencers have on consumer behavior in China's social commerce market.