Can Instagram 90-Minute Videos Challenge YouTube Dominance?

A recent development in the social media landscape may challenge YouTube's dominance, as Instagram is now allowing 90-minute videos. This move could significantly impact the way creators produce and share content, potentially shifting their focus from YouTube to Instagram. The change is expected to attract more users to the platform, increasing engagement and potentially altering the social media landscape.

This shift matters for social commerce as it could lead to increased opportunities for creators to monetize their content through longer, more engaging videos. It may also change the way brands and advertisers approach influencer marketing, potentially leading to more partnerships and sponsored content on Instagram. As a result, social commerce platforms and businesses may need to adapt their strategies to take advantage of this new feature.