Chhattisgarh govt turns to unscripted influencer marketing, campaign garners 12 mn views

The Chhattisgarh government in India has launched an unscripted influencer marketing campaign, which has garnered 12 million views. The campaign aims to promote the state's tourism and culture, and has been successful in reaching a large audience through social media platforms.

This campaign matters for social commerce as it shows the potential of influencer marketing in promoting regional tourism and culture. The use of unscripted content has helped to create an authentic and engaging experience for the audience, and has contributed to the campaign's success. This approach can be replicated by other regions and businesses to promote their products and services through social media.