Chinese influencers join push as KOTRA backs 60 Korean firms at Hangzhou trade fair

A trade fair in Hangzhou has seen the participation of 60 Korean firms, backed by KOTRA, with Chinese influencers joining in to promote Korean products. The event aims to increase trade and commerce between Korea and China, leveraging the influence of social media personalities to reach a wider audience.

This partnership matters for social commerce as it highlights the growing importance of influencer marketing in cross-border trade. By collaborating with Chinese influencers, Korean firms can tap into the vast Chinese market, increasing their online presence and sales through social media platforms. This strategy can be a model for other countries and businesses looking to expand their reach through social commerce.